In spite of recent turmoil, which saw several locations report falls in profits, Dubai is looking to ensure its aviation industry continues to grow during the tough economic climate. Dubai is expanding its airport capacity and aims to attract business and travelers from the growing markets in South East Asia.
Tim Clark, president of Emirates Airline, Dubai's flag carrier, told Oxford Business Group that there were challenges in the aviation industry globally: "The entire airline industry faces difficult challenges ahead due to rising fuel costs and distressed economies. However, these challenges were not unforeseen, and some airlines were able to act swiftly and implement measures to lessen the impact on their bottom line".
Thierry Antinori, vice-president of sales at Emirates Airline told Bloomberg they were in a good place to proceed with their current business strategy.
“If necessary, we will have contingency plans, but now is not the time for that. Some other airlines are decreasing their number of flights, downsizing or downgrading their products. We will not do that.”
Additionally, Emirates Airlines plans to add 31 new planes and 200 new pilots. Emirates Airlines aims to grow not just nationally but also internationally. The first half of 2012 saw a 13.7% rise year-on-year in passengers for Dubai International Airport showing that the aviation industry is growing strongly.
Furthermore, The Boeing 2012 Current Market Outlook predicts that global air travel will increase by 5% per year for the next two decades. China, India and other South East Asian markets are a key driver behind the growth. Dubai's key location between Europe, Africa and Asia looks to be integral to Emirates Airline's growth strategy.
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